How often should a dealer repost on Facebook Marketplace?
A listing that nobody has seen in nine days is not working inventory, it is a bookmark. Reposting is the single highest-leverage habit on Marketplace — and the one most likely to be done either too little or in a way that gets a listing removed.
Why listings fade
Marketplace ranks heavily on recency. A new listing gets a burst of impressions in its first 48 hours, holds reasonable reach for about a week, and then settles into a long tail that only search reaches. Craigslist is harsher: its search results are ordered by post date, so you drop off page one as fast as your category fills up — in an active metro, two days.
Nothing is wrong with the listing when this happens. It is the channel working as designed, and the fix is mechanical.
A cadence that works
Adjust by market, not by feel. A truck in Phoenix in July moves differently than a sedan in Buffalo in January; watch which listings go quiet and shorten the cadence on that segment.
- Facebook Marketplace — every 7 days — the point where reach has clearly decayed but the listing has not gone stale in buyers' minds
- Craigslist — every 2 to 3 days — strictly date-ordered search means older is invisible, not just lower
- Instagram — on change, not on a clock — a feed post is content, not a listing; repost when the price moves or the car is genuinely new
- Price drops — repost immediately — a price change is the strongest re-engagement signal you have, and it justifies a fresh post to anyone watching
Renew or repost?
Where a platform offers a renew or “mark as still available” action, use it — it is the sanctioned version of the same thing and keeps the listing's history. Where it does not, delete the old listing before you create the new one. Two live listings for one car is a duplicate, and duplicates are enforced against the account, not just the post.
Change something real when you repost: a fresh lead photo, a reworked opening line, an updated price. An identical repost is both easier to detect and less effective.
Tracking it is the hard part
Cadence is easy to describe and miserable to maintain by hand. At forty cars across two platforms you are tracking eighty separate clocks, each started on a different day, and the ones that slip are silently the ones sitting longest on the lot.
This is what ListLot's staleness engine does: every listing carries the date it went live and the cadence for its platform, and the queue tells you what is due today and who owns it. You still press Publish; you just stop keeping eighty dates in your head.
How often should I repost cars on Facebook Marketplace?
About every seven days for most dealership inventory. That is the point where a listing's reach has decayed noticeably but it has not been sitting long enough for repeat buyers to recognise it as the same post.
Does deleting and reposting a Marketplace listing hurt my account?
Not on its own, as long as only one listing per vehicle is live at a time and you are not cycling the same car every day. What causes problems is duplicate live listings and burst posting, not reposting itself.
How often should I repost on Craigslist?
Every two to three days in an active market. Craigslist orders search results by post date, so an older listing is not ranked lower — it is effectively invisible past the first page or two.
Is it better to renew a listing or delete and repost it?
Renew when the platform offers it, because it is sanctioned and preserves the listing's history. Delete and repost only where renewal is unavailable, and always remove the old listing first.